Esther Groen NETHERLANDS - Partner at INNOPAY

Esther is Country Ambassador for EWPN in the Netherlands and has over 20 years of experience in sales, consultancy and strategy execution.

In her daily job, Esther is partner at INNOPAY – a consultancy firm in digital transactions – and responsible for business development and the Banking, Payments & Fintech practice. She is also closely involved at ShoppingTomorrow – the e-commerce community in the Netherlands, where she has chaired several expert groups on trends in digital identity and Smarthome. Prior to joining INNOPAY, she has worked for 10 years in global transaction services at ABN Amro and the Royal Bank of Scotland. Her expertise extends to understanding cash & liquidity management solutions, (corporate) onboarding, OpenBanking, Digital Identity and guiding organisations in developing customer-centric propositions and operating models.