Adela Knox is the Content & Strategy Director at Finovate. She joined the company in 2018 to oversee the content development, strategy and delivery of the Finovate events globally, specifically focusing on content quality and customer experience, including the VIP strategy development and execution.
Prior to joining Finovate, Adela has held various positions at Ascential, UBM, Haymarket Business Media and Marcus Evans, carrying the strategic responsibility for the portfolio growth and international launch strategy and scale up.
Adela’s experience and expertise covers the whole range of B2B event formats, including global conferences, meet the buyer events, in-house & public training courses, exhibitions and large-scale hybrid events in both the commercial conferencing and publishing sectors.
Adela has an extensive understanding of the banking/financial technology industry and focuses on creating events which serve as the breeding ground for collaboration and partnerships for attendees across the FI vertical, including banks, financial institutions, startups, VCs and investors, and service providers. She specializes in covering fintech, paytech, wealthtech, insurtech, proptech, digital lending and regtech markets.
Adela was recently awarded Innovator 2019 issued by CFTE – Centre for Finance, Technology and Entrepreneurship – the industry body recognises people who have been pushing boundaries in the new world of Finance and also being helpful to bring more impact to people.