Miranda McLean, VP, Marketing at ground-breaking financial utility, Saxo Payments Banking Circle, has built a considerable reputation for developing and executing successful marketing strategies for a wide range of financial services businesses over more than two decades. Starting her career at Thomson Financial, Miranda was responsible for creating a centralised marketing communications team as well as implementing a new brand strategy delivering £1m in savings to the business. She also held senior leadership positions at Reuters, Standard and Poor and Lexis Nexis in the mid to late-noughties, leading and shaping marketing and CRM operations and building brand and sales strategies, with responsibility for multi-million-pound budgets.
With strong credentials for developing successful marketing strategies for corporate brands, in 2011 Miranda moved to credit and business information provider, Equifax. In 2012 she entered the payments arena, joining alternative payment brand, Ukash. Having supported the successful sale of the Ukash business, in 2015 Miranda was appointed by payments start-up Saxo Payments to create the brand identity and marketing strategy which has taken the cross border financial utility to a multi-million dollar business in less than three years.
As a highly motivated marketer, Miranda believes barriers to opportunity only exist if vision is blinkered. She has committed to self-development and improvement at every stage of her career to build a wealth of experience in global and European brand development, execution and management.