Helen is a marketing communications consultant with 20 years’ experience supporting B2B companies ranging in size from small startups to global corporations.
Helen has been working in the payments industry since 2007 when she joined global payments processor First Data. She now works as an independent consultant, working with payments processors, FinTech’s, SaaS operators and service companies in the UK, US and Europe.
Helen specialises in helping businesses who have a niche or complex offering to cut through the crowded marketplace and communicate their story and values through Strategic Marketing, content creation, and targeted campaigns. She also helps businesses with their corporate communications approach during periods of evolution such as M&A, IPO, structural and cultural change activities.
“I strongly believe in the power of diversity in the workplace and I’m keen to advocate and assist the promotion of improved inclusion and access to opportunity within the payments industry. Given the amount of change and reinvention that is necessary for all players in the ecosystem, a broader range of talent and new leadership skills are absolutely vital.“