Esther Groen Board at Holland Fintech

Esther has over 20 years of experience in sales, consultancy and strategy execution. She lives in the Netherlands with her two sons and has an extensive background in strategy (execution), sales & business development, digital transformation and building high performing teams in the Banking and Fintech industry. She is also currently the Country Ambassador for EWPN in the Netherlands.

She currently advises the Board of Holland Fintech, the Dutch community for Digital Finance. She was a partner at Innopay – a Dutch strategy consultancy firm in digital transactions – where she led the Banking, Payments & Fintech practice for 4 years and represented the company on topics like payment innovation, open banking, digital identity and smart home commerce. Prior to joining Innopay, she worked for over 10 years in global transaction services at ABN Amro and the Royal Bank of Scotland in multiple management roles.

Esther is a strong advocate for a diverse and inclusive financial industry with inspiring male and female role models. She actively promotes the positive impact of diversity on the performance of businesses and wants to break down silos and take away bias to improve inclusive working environments. As such, she is proud to represent EWPN, first joining as the Country Ambassador in the Netherlands, and now as a member of the Executive Board.