Dr. Christine Bailey is the founder of Sophia Marketing Ltd, delivering practical wisdom and insights-based marketing services to the technology and FinTech sectors. She is also the CMO of PassFort, a SaaS solution provider defining the next wave of RegTech with its human touch to compliance automation.
She has spent her career in various B2B marketing roles, including leading European marketing functions for Hewlett-Packard and Cisco Systems, as well as for pre-IPO companies. Most recently she was Managing Director, SMB UK and Ireland, as well as Chief Marketing Officer for Valitor, a European payment solutions company.
A respected thought leader and public speaker with two TEDx Talks ‘Unconventional Career Advice’ and Break Free of Your Comfort Zone Christine has been voted #1 Woman in Tech by B2B Marketing, #3 female influencer in UK B2B Marketing by Onalytica and one of 150 women B2B thought leaders you should follow in 2021 by Thinkers360.
Christine has a doctorate (DBA) in customer insight from Cranfield School of Management. Her book Customer Insight Strategies: how to understand your audience and create remarkable marketing was published in Nov 2020 and she was a contributing author of The PAYTECH book published in Jan 2020. She is a Senior Fellow of The Conference Board and an advisor for EWPN.