How can fintech and financialservices tap into the Female Financial Market?

Check out our post on Finovate, where Dr. Erin B. Taylor and Dr. Anette Broløs from EWPN‘s Research Network share findings on the financial solutions developed for women, including making the distinction between designing for women vs marketing for women.  Based on their research, they also make recommendations on how to better serve this untapped market opportunity of $700bn in annual revenue.

Read the post here.

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