Online webinar
7 July 2021 - 17:30
7 July 2021 - 18:15


Event Title: Using Customer Data and Insights to Create Remarkable Marketing

Wednesday, 7th July 2021 
17:30 – 18:15 CEST
16:30 – 17:15 BST

REGISTER on Eventbrite 

JOIN us on Zoom  

Meeting ID: 944 7498 7951 / Passcode: 783811


We’re excited to have Dr. Christine Bailey, author of Customer Insight Strategies – How to Understand Your Audience and Create Remarkable Marketing, join us to discuss her book. Moderated by Astrid Masle-Boer, Christine will discuss how to turn a sea of data into insights that will help you stand out and maximise your marketing efforts in today’s environment:

  • Create a mission statement with purpose; and a value proposition and brand personality that matters to customers
  • Create targeted segments and personas that inform your content marketing strategy
  • Understand the game-changers for customer acquisition

Christine will also share her experience of writing the book, which came twelve years after publishing her doctorate . As she puts it, ‘life got in the way’.

We’re also thrilled to introduce Astrid Masle-Boer as our moderator. Astrid’s warm, conversational style, combined with practical advice on leadership and influence, has made her a popular speaker at EWPN events. She’ll also bring her customer-first approach and deep experience in fintech/tech, making her the perfect host for our fireside chat!


Join us to “meet” Chris and Astrid, two fabulous members of our EWPN Community! 

Dr. Christine Bailey is the founder of Sophia Marketing Ltd, delivering practical wisdom and insights-based marketing services to the technology and FinTech sectors. She is also the CMO of PassFort, a SaaS solution provider defining the next wave of RegTech with its human touch to compliance automation. She has spent her career in various B2B marketing roles, including leading European marketing functions, in both tech and fintech companies.

Astrid Masle-Boer is an accomplished global senior executive with more than 20 years of success in aligning teams, products and clients to achieve profitable growth, innovate technical and operational solutions and build winning cultures. Not only has she lived and worked in both Europe and the U.S., her global roles have had her zigzagging from Europe to Asia one week, and then to Latin America and North America the next!


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